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Course Description
Learn how to build, grow, and manage a brand’s online presence with our Social Media Marketing Course. This program covers everything from content creation to audience engagement, helping you master the skills needed to drive business results across platforms like Instagram, Facebook, LinkedIn, and more. Whether you’re a beginner or looking to refine your strategy, this course will empower you to create impactful campaigns and analyze performance for continuous improvement.
Key Concepts:
Social Media Strategy: Setting goals, defining target audiences, and choosing the right platforms.
Content Creation: Designing engaging posts, videos, and stories tailored to each platform.
Community Management: Building and nurturing an online community through interactions and customer support.
Analytics & Insights: Tracking metrics like reach, engagement, and conversions to refine strategies.
Paid Advertising: Understanding social media ads, targeting, budgeting, and A/B testing.
Trends & Platform Updates: Staying ahead with the latest features and evolving content trends.
Branding & Storytelling: Crafting a consistent brand voice and sharing compelling narratives.
Influencer Marketing: Collaborating with creators to expand reach and credibility.
